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Content & Storytelling

Post, Campaign, Fund or Tithe: choosing the right tool

OrganizationsChurchesLast reviewed June 23, 2026

Post, Campaign, Fund or Tithe: choosing the right tool

Xerish gives you a few different ways to receive gifts. Picking the right one for each need keeps your feed clear and your reporting honest. Here is a simple decision guide.

What it's for

To stop the most common new-org question — "should this be a post, a campaign, or a fund?" — with a one-screen answer you can reuse every time.

How it works

Ask three questions in order:

  1. Is it ongoing and undirected? If a supporter just wants to give to your church generally, that's a Tithe or Offering (churches only). Recurring-first, 100% to you, no goal or deadline.
  2. Is it one specific ask with a deadline? A named need with a goal and an end date — a van, a building phase, a relief drive — is a post or campaign. Posts and campaigns are campaign-shaped: title, content, media, goal, end date, and an impact metric. A campaign is the richer, multi-part version (story, milestones, budget).
  3. Is it a shared purpose, possibly across several groups? A pool named for a cause that one or more vetted recipients receive is a Fund (created by churches and Xerish). Single-recipient Funds support your own work; multi-recipient Funds split by weight.

Governing limitations

  • Tithe & Offering and Funds are church tools. Standard orgs receive via posts and campaigns and can be Fund recipients.
  • Every non-Tithe gift is directed. Posts, campaigns, and Funds all tie a gift to something specific, which affects when it releases.
  • A post is not a Fund. A post is one appeal to you; a Fund is a purpose pool that can route to multiple recipients with allocation weights.
  • Goals and deadlines auto-close content. Posts and campaigns close at goal or end date — plan the number accordingly.

Good to know

  • When in doubt between a post and a campaign: use a post for a straightforward single ask; reach for a campaign when the story needs milestones and a budget.
  • Funds shine when you want your family to back a cause that several organizations serve.
  • Each tool has its own deep-dive article — this page is just the chooser.
Still stuck? Email contact@xerish.com — we respond personally during the pre-launch period. Or browse the full Help Center.