Setting up catalogue items (recurring giving anchors)

What this step is for

A catalogue item is a named, priced, recurring offer. Examples:

• "$25/month — One refugee family meal kit"
• "$50/month — One scholarship hour for a vocational student"
• "$10/month — A widow''s weekly grocery support"

Givers subscribe to a catalogue item and the Gift recurs monthly. This is the difference between an Organization with steady predictable income and one that lives Gift to Gift.

Why it matters

• Steady income. Catalogue subscribers are your base. A new post brings spikes; the catalogue is the floor.
• Concrete impact. Each item names a unit of impact (one meal, one scholarship hour, one grocery week). Givers Give because they can picture exactly what their dollars do.
• Lower decision friction. A Giver who already trusts you can subscribe in one tap.

How to complete it

1. Tap Add Catalogue Item.
2. Name it specifically. "Monthly Support" is weak. "$25/month: one refugee family meal kit" is strong.
3. Set the price. Round numbers feel cleaner ($10, $25, $50). Avoid $9.99 — Xerish is not retail.
4. Set the unit of impact. Meal kit, scholarship hour, grocery week. One word or short phrase.
5. Add a brief description (1-2 sentences). What does one unit actually do?
6. Upload an image if relevant. A photo of the real work tells the story.

What to expect after

Catalogue items appear on your Org page and in the Discover feed when Givers filter by "Recurring giving." Givers who subscribe show up in your Recurring report; you can see exactly how many active subscribers you have at each price tier.

Common mistakes

• Vague units of impact. "One unit of support" tells a Giver nothing.
• Too many tiers. Three to five well-chosen tiers outperforms ten. Decision paralysis is real.
• Aspirational pricing. Don''t list a $500/month tier if no one will subscribe. Start with tiers that match your actual cost-per-unit data.
• Stale catalogue. If a program ends, remove or pause its catalogue item — Givers expect the offer to be real.