How often should you post

The short answer

One post per week, minimum, for active Organizations. Two per week is healthy. Daily is rarely appropriate.

Why cadence matters

• Algorithm. The Xerish feed weights recently active Organizations. A silent Organization fades out of follower feeds within 2-3 weeks.
• Habit. Givers who see your work consistently develop a giving habit. Givers who see you only at year-end appeals do not.
• Closure compounding. If your goals are small (see content/small-goals), they close fast — meaning each week''s post is also a chance for a victory post the following week. Weekly cadence + small goals = a steady stream of closure moments.

What "weekly" should look like

• Week 1, Monday: New post — "Stock the pantry for next Sunday." $80 goal. $1/meal.
• Week 1, Friday: Goal hit. Auto-close. Victory post drafted.
• Week 1, Saturday: Publish the victory post with a real photo of the stocked pantry.
• Week 2, Monday: New post. Repeat.

If most weeks unfold like this, you''re in the right rhythm.

When to slow down

• Genuine off-season. If your program is seasonal, don''t fake activity. A short note explaining the pause is better than empty posts.
• Burnout. If you can''t maintain quality, drop to every-other-week rather than ship weak posts. Quality > frequency.
• Major event ahead. Save energy for a campaign launch.

When to speed up

• Active crisis response. A natural disaster, an urgent need, a matched-giving window — post as often as the situation genuinely requires.
• Campaign mid-flight. During a campaign, weekly progress updates keep momentum.

What not to do

• Vanity posts. A post with no goal, just an inspirational quote, is noise. Use the post slot for a real ask.
• Recycled content. Posting the same photo with a different caption insults attentive Givers.
• Going silent for a month. If you must, post a single short note explaining why.